.Week 10 (Report).

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Mr Mustapha Muzer shows us a slide that contains a lot of picture than words.

This week’s topic is.. ‘What is happening in the world around Agency 1.0?’

I guess Agency 1.0 is the time where people advertise their products using a traditional way.

On his slide, I can find a lot of statistics.

25% of our population is raised in a time where SPAM and COOKIES don’t automatically conjure food.

That triggers me a bit.

In US,    56% spends 1 hour daily sending IM (instant message).

              25% prefer using social networks to communicate than face to face.

              96% use social networks daily.

In South Africa (SA),       49% spends an hour sending IM.

                                         80% watch news.

                                         28% view news from cell phone.

                                         21% view news using desktop.

                                         79% spends 2 hours on internet.

                                                41% spends 2 hours watching television.

Then, Mr Mustapha Muzer shows us a picture of a broken television.

He said that is what yesterday news become. Nobody wants to watch it.

I guess that is what Agency 1.0 is. Something that is old and lame, that nobody likes it anymore.

And then he said.. “Whatever that our grandparent see are no longer around.”

Next, he shows us some interesting chart.

On the x axis, there are some types of people.

Creator – Person who upload or posting some contents on internet. Bloggers, YouTubers, etc..

Critics – Of course they are the people who leave some comments on the contents.

Collector – Somebody who follows the blog, or subscribed into something. I’m not really sure if they downloading something would also make them a collector.

Joiner – People who visit a social site and joining a club.

Spectator – Person who read the blog or watch the video.

Inactive – Didn't active on internet.

What’s interesting is, number of all type of people listed was increasing in the surveyed year except for 'Inactive'. They become lesser than before. Why? Of course they had transformed into somebody else on the rest of the type on the list.

Mr Mustapha Muzer did say something about Clutter.

An on his slide was written 73% of web user left their favorite website because of an intrusive ads.

That’s scared me.

What if we put our ads on some website, yet people find it intrusive. I don’t want to be that.

Now we've got to the topic advertising.

‘Advertising lies’. That’s what people TRUST. Lol.

49% of consumers in SA (76% US) don’t believe that companies tell the truth in advertising.

63% (vs 78%) trust the recommendation of other consumers above ads.

Here comes the interesting part.

Social Media – Your brand isn't what you say it is. It’s what they say it is.

Get it? It means if you say your product is good, it’s not. Until a bunch of consumer try it and tell the other consumer and they ended up believing it, and then it becomes good.

Mr Mustapha Muzer shows us a colorful chart that looks like a peacock tail.

It was titled ‘Social Media FAQ’.

Well, FAQ was usually means ‘Frequently Asked Question’.

But I’m not sure what it supposed to be in this topic.

This is the content.

Facebook users – 50 000 000

YouTube accounts – 55 000 000

713 000 daily active of iLike

3 500 pictures added to flickr per minute

That’s quite a number..

And for the last one, is about online running club from Nike.

If they had started it online, people will see it, participate, try their products and tell others about it.

The others will believe the consumers recommendation and try it too.

It works.

25m active community members

94% recommended Nike

40% of people that didn't own their products ended up buying it.

…………………………………..

After a few more brief, class ended.

Mr Radzi Bedu comes in and briefed us about the next assignment. Yay!

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